I
stumbled into advertising shortly after university and made a good living
writing ads and making videos for corporate clients. During those years, I did
very little creative work. I supported my wife through medical school and
residency, and a few years back, when I was complaining about having to return
to work after a vacation, she told me to let her support me while I finished my
book. I am a lucky man, no doubt.
My
book, in this case, was CNF about the art and inspirations of Tom Thomson
(1877-1917) coming out in 2019 from Dragon Hill Publishing.
Traditionally
I never had a writing day. I worked on plays and poems and songs when I was
moved to do it. Fits and starts. When I started writing my latest book, I managed
to impose some order and discipline. A good day looked like this:
7:00AM get up, get kids fed and ready for
school
9:00AM cycle to the Metro Reference Library
9:30AM working from yesterday’s notes, write
and/or edit
11:30AM
break for food/coffee
12:00PM
back to work, make notes for the next day (what needs to be done)
2:00PM cycle home to pick up kids from school
If
it’s not the library, my writing space is a local coffee shop, or my dining
room table. I don’t generally work at night or early in the morning, because
sleep is important to me, as is spending time with my family. These are things
I need to keep me healthy so I can write. I definitely use coffee to fuel my
writing and editing, but I avoid alcohol or any other drugs when I’m working.
Advertising
can be a tough gig, but it taught me a few things that have stood me in good
stead for creative writing.
1)
The real trick of being successful in a creative occupation
is the ability to be creative on demand. In order to do this, you have to take
care of yourself. I think of myself as an opera singer, taking care of my
voice. You can’t sing at top volume all the time. Be good to your brain. This philosophy
came in handy when I had to rewrite the book from my first editor’s notes the
week my family was on vacation in Jamaica. There, I wrote in bed, after the
kids went to sleep.
2)
You have to care deeply about your work, but you can’t
be precious. You don’t have to say yes to every change an editor (Creative
Director, client) proposes, but you have to say yes to some of them. Pick your
battles. Even if you disagree with a change, try it as an exercise. See what
comes of it. You may be surprised. My Thomson book has been through a writing
group, The Humber School of Writing, several readers, and an editor. I’ve
received a ton of criticism and proposed changes and I know with certainty the
book is better for it.
Richard Weiser is a poet, musician and playwright. He began his working
life in broadcast journalism after which he returned to school to study
creative writing with Governor General’s Award winner Don Coles. After
university, Richard tripped and fell into a career in advertising and recently
won a Cannes Lion (advertising’s version of the Oscar). He is a member of the
League of Canadian Poets and SOCAN, and his poetry has been published
internationally in journals such as HCE,
Acumen and Gravel. His as yet
untitled CNF about the painter, Tom Thomson is due out in 2019 from Dragon Hill
Publishing.
Richard
lives in Toronto with his partner and two children.
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